Luella Spring/Summer 2010 Ready-To-Wear

I've had a soft spot for Luella ever since those bat-print shirts a few seasons back. This spring, Luella returns with a more ladylike collection that screams 'sweetheart'.

What adorable dresses! They manage to look sweet without being too demure.

Many of the skirts in the collection are bell-shaped, as is the second dress. Making the skirts bell-shaped rather than A-line gives the dresses the spunk Luella is known for.

I'm in love with the heart cut-out!

Image source: Style